The Digital Evolution - Businesses now place a premium on digital advertisement, and the role of a digital marketing agency is rapidly gaining significance. There was a time when it used to be costlier to advertise a product than the actual cost of production. This coupled with bad reach made the whole process prohibitively costly. With the reach that a digital platform provides, it is now way cheaper and much more effective to market a product or service.
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Digital marketing services have seen a boost since the advent of various social forums that provide an exceptional stage for budding businesses to showcase themselves to the public at large without spending a fortune to do so. And one of the key social media forums is undoubtedly Facebook. Since a majority of people spend a considerable amount of their time scrolling through different posts and sharing their opinion, Facebook proves to be a fantastic way to spread awareness about your business and receive feedback that often acts as testimonials. There is in fact a lot of marketing potential that Facebook offers. An error free post with a perfect picture is just the tip of the ice berg. Here are a few ways you can use Facebook as a part of your marketing strategy to bring your business to prominence.
Keep track of the pages Facebook pages are an immensely effective way to keep track of how different businesses are progressing with their work and what strategies they are implementing. Different pages provide an insight to different customer bases and how the company in question is keeping them engaged. Following multiple such pages for inspiration, judgment and comparison can prove to be beneficial for your page. Keeping a weekly track of the top posts and the response they get can guide you to create your own social media marketing strategies, with due help from an established digital marketing services provider. Moreover it is quite easy to obtain a detailed view of the top post made by the pages you follow. This helps you remain up to date and also helps you improve your quality of work. Blast from the past Facebook offers a fantastic feature that most marketers are unaware of or do not know how to utilize, that is “published posts”. Every page has a tab called the published post tab that will show your every post that you have made till date. How is it of any use? Well, before you post any content online on your page, make sure to check if you have posted a similar content before. If yes then think about how you can repurpose the existing content and make it more informative or creative enough to make it look absolutely new and exciting. If your content is absolutely new then the published posts can give you an insight to how well does this type of post actually do in the market and how you can replicate the success that these posts have attained previously. Spread love One of the best ways to attain credibility is to show your support for other brands. This not only helps you get noticed but also binds you in the business fraternity. Liking other pages from your company page is a possibility in Facebook. Just use the “like as your page feature” to achieve it and make your appreciation known. A platform like Facebook should be utilized to its full potential in the world of marketing. A good digital marketing services provider can help you explore Facebook’s possibilities and exploit them to the fullest. The most important thing to establish your business identity is branding. By going digital, building a brand identity is very easy. The digital concept for brand promotion is to characterise its attributes, select the highlight the points and include them in the marketing content. However, there are a lot of ways to do that and you have to select what is the best for your marketing campaign.
There are few main terms associated with the branding. Communication, brand management and brand marketing are a few major attributes used to establish digital marketing strategy for your business.
So, what is the role of digital marketing services in brand communication? There are a lot of and primary are the Word of mouth, Laser targeting of audience and avails rich content and is a trustworthy approach towards building brands.
It is all responsible for your business personality, and attributes like loyalty, association and brand. These are all very important to gain your customer’s trust. Going digital has already made your customer base connected to you with the online marketing platforms. Thus, digital marketing is very important to make a brand.
Digital marketing services help you out to promote your brand, establish a trust among your audience and help you achieve a desired position among your peers. Digital marketing is a strong backbone for your company’s efficient marketing campaign. It is super effective and reliable medium to achieve steadfast results. When we look into the last year 2016 trend marketing trend has been present throughout. Nowadays there are many businesses who are going towards digital marketing agencies to drive their business in the proper and magnificent way.these agencies have expertise in all marketing services which makes your products and service viral in the world and your local areas. According to your budget, they have different kinds of plans which can boost up your marketing. Sometimes they use the campaign to increase your business leads. But when it comes to online marketing there are many services which are given by these agencies to boost up your business in the locality. It is very easy in fact a very commonly used resource in all aspects of online marketing.
The best option to hire digital marketing agencies for your business is you get a connection with those people who understand online world and can boost up your business with many methods. Today when there are many business owners not in India only but in the world also are turning towards digital marketing agencies because of their low investment and high return profits. In the terms of attracting customer hugely, it is little different from offline marketing. There are many agencies in the world today who ensures your best online marketing services, from the creation of websites to ensure that they excel in search engine rankings, is available to clients as a whole package. There are some services given below which are provided by these agencies.
Business websites are often the centre of an organization’s online marketing strategy, a main reason for the growing popularity of web design in Delhi. However, it comes as a surprising fact that about 33% of visitors browsing manufacturing websites have conveyed that they had a ‘very bad’ experience (as per a joint survey conducted by ThomasNet and Google). Another alarming fact is that 66% of users with a bad experience promise not to return to the same site. So, what is the reason behind these negative impressions? Let’s find out.
1. Information overload and illegible copy Sometimes manufacturing website owners tend to squeeze in so much information in the site that navigation becomes extremely difficult, and visitors find it hard to locate the information that they exactly need. A Nielsen Norman Group survey brought to light that 80% of web users do not read the entire content. If a copy has increased clarity and preciseness, it is likely that visitors will read a large portion of it. So, as you go for web design in delhi, ensure proper organization of content with only the most required information on the pages. Detailed documents can be made available in downloadable formats. 2. Lack of call to action For any business, once the visitor’s attention is grabbed through the content, he must be led towards taking the desired action. Failure to include a proper call to action (CTA) might cost you a potential lead. CTAs are mainly buttons by clicking which visitors will be taken to pages where the desired action can be completed. It may be anything from calling a representative to requesting a price quote, or completing an online form, amongst others. In order to create an effective CTA, you must base it on the primary goal of every page. Think about what your users would like to do, and include a call to action accordingly. 3. Absence of fresh content User experience depends a lot on fresh content, so you must make sure that your website has the latest product descriptions and images. Without information updating, your prospects can make wrong purchase decisions, only to find later that their decisions were based on outdated information. Also, search engines abhor stagnant content, which is considered synonymous to poor website maintenance. To deal with this problem, the best solution is to update the web pages regularly and also start a company blog. 4. No mobile optimization If you have gone for web design in Delhi only keeping in mind the convenience of the desktop user, you are missing out on a lot of things. Nowadays, a large portion of web traffic comes from tablets and smartphones, so not creating a website that runs well on these devices, may drive a considerable percentage of your prospects away. Talk to an expert web development company to build a site that can be navigated and viewed properly over mobile devices. These are the common problems that manufacturing website owners have to face. But all of these can be solved efficiently with expert help. |
AuthorHaving 12+ years experience in digital marketing technology and website development with core expertise in Magento based ecommerce website development, Yatindra Singh has headed technology and digital marketing departments in multiple companies. Currently he is the proud owner of his own venture Digital Flic, successfully serving a global clientele with web development, and digital marketing. His digital marketing agency is passionate about driving business objectives and ensuring positive ROI, through quality traffic from all available sources, including Google Adwords, LinkedIn Promotions, Facebook Advertisements and Organic SEO. |