Business websites are often the centre of an organization’s online marketing strategy, a main reason for the growing popularity of web design in Delhi. However, it comes as a surprising fact that about 33% of visitors browsing manufacturing websites have conveyed that they had a ‘very bad’ experience (as per a joint survey conducted by ThomasNet and Google). Another alarming fact is that 66% of users with a bad experience promise not to return to the same site. So, what is the reason behind these negative impressions? Let’s find out.
1. Information overload and illegible copy Sometimes manufacturing website owners tend to squeeze in so much information in the site that navigation becomes extremely difficult, and visitors find it hard to locate the information that they exactly need. A Nielsen Norman Group survey brought to light that 80% of web users do not read the entire content. If a copy has increased clarity and preciseness, it is likely that visitors will read a large portion of it. So, as you go for web design in delhi, ensure proper organization of content with only the most required information on the pages. Detailed documents can be made available in downloadable formats. 2. Lack of call to action For any business, once the visitor’s attention is grabbed through the content, he must be led towards taking the desired action. Failure to include a proper call to action (CTA) might cost you a potential lead. CTAs are mainly buttons by clicking which visitors will be taken to pages where the desired action can be completed. It may be anything from calling a representative to requesting a price quote, or completing an online form, amongst others. In order to create an effective CTA, you must base it on the primary goal of every page. Think about what your users would like to do, and include a call to action accordingly. 3. Absence of fresh content User experience depends a lot on fresh content, so you must make sure that your website has the latest product descriptions and images. Without information updating, your prospects can make wrong purchase decisions, only to find later that their decisions were based on outdated information. Also, search engines abhor stagnant content, which is considered synonymous to poor website maintenance. To deal with this problem, the best solution is to update the web pages regularly and also start a company blog. 4. No mobile optimization If you have gone for web design in Delhi only keeping in mind the convenience of the desktop user, you are missing out on a lot of things. Nowadays, a large portion of web traffic comes from tablets and smartphones, so not creating a website that runs well on these devices, may drive a considerable percentage of your prospects away. Talk to an expert web development company to build a site that can be navigated and viewed properly over mobile devices. These are the common problems that manufacturing website owners have to face. But all of these can be solved efficiently with expert help.
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AuthorHaving 12+ years experience in digital marketing technology and website development with core expertise in Magento based ecommerce website development, Yatindra Singh has headed technology and digital marketing departments in multiple companies. Currently he is the proud owner of his own venture Digital Flic, successfully serving a global clientele with web development, and digital marketing. His digital marketing agency is passionate about driving business objectives and ensuring positive ROI, through quality traffic from all available sources, including Google Adwords, LinkedIn Promotions, Facebook Advertisements and Organic SEO. |